Tips, links and graphics to support your initiative.

1) How will you promote your event?
This link takes you to Environment Week events, but it's a good start. www.environment.gov.ab.ca/edu/eweek/2007/pubs/Promote_Green_Stop_Ideas.pdf

2) Promote your event with Mission: Sustainable logos and images.
Download these: SMF logo (gif), SMF logo (eps), M:S title (gif), M:S title (eps)
The thing is, if anyone asks who's supporting your mission, it might be nice to mention the Mission:Sustainable program. Don't be shy about printing the Sustainable Mission Force logo on your promotional material and referring to this website.

3) Develop a marketing plan for your Mission.
A condensed version of the marketing plan for this big program, Mission: Sustainable (M:S), will soon be available here. We needed a way to promote M:S to all full-time students in Alberta. No easy task. Was our marketing effective? How did you learn about M:S? Send your comments to us to help us do better with our promotions next year.

4) Make sure your media matches your message.
For example, if you're promoting waste reduction, yet need to print materials, consider using 100% recycled paper made from 100% post-consumer waste. Or, go the extra mile and use 100%-100% Forest Stewardship Council (FSC) certified paper. Learn more about FSC and certified printers at http://www.fsccanada.org/FSCPrinters.htm

5) Hosting an event?
Plan smartly to prevent pollution. The following links may be useful:

• http://www.eecom.org/index.php?option=com_content&task=view&id=39&Itemid=73
• http://www.bluegreenmeetings.org/Links.htm#other
• http://www.myams.org/sustainability/planning-a-green-event
• http://www.greeninggovernment.gc.ca/F5B1C0BC-741C-4493-B4B7-B0D56BBE6566/Green_Meeting_Guide_07.pdf

6) Evaluate your success.
Know whether or not your time and effort was well spent. Evaluating your results makes it a lot easier to make improvements next time. For information on program design and evaluation, visit:

• http://www.uwex.edu/ces/pdande/evaluation/evallogicmodel.html
• http://atlantic-web1.ns.ec.gc.ca/ecoaction/default.asp?lang=En&n=22843CCA-0
• http://www.managementhelp.org/evaluatn/fnl_eval.htm

7) Need More Money?
Alberta EcoTrust is offering grants of up to $5,000 to young people with plans for environmental projects. Visit www.albertaecotrust.com/yes to learn more.